![]() Smith, whose brother Trey Smith is a lineman for the Kansas City Chiefs, is familiar with players’ post-career plights. She spearheads programs and initiatives for the league that provides resources for current and former players while helping them prepare for life after football. “It’s really important that these guys have a chance to gain exposure to different industries and explore their gifts and talents that could go beyond the field while they’re playing,” said Ashley Smith, manager of player development for the NFL. The day-long session featured executives from the music industry, interactive listening sessions and about 20 players who showed interest in the business of music - from marketing, producing and signing talent. ![]() The project came into fruition after an NFL Career Tour stop was hosted at Interscope’s headquarters earlier this year. We’re bringing them into our realm and showing them what we do great and trying to give them some of those tools.” Our artists aren’t stepping out onto the field. “There isn’t a guard up when you hear about an athlete wanting to step into the music world. “It’s a nurturing space,” said David Nieman, the senior vice president of sports and gaming at Interscope, which worked with EA Sports to curate the Madden NFL 22 soundtrack, which was the first-ever album release for the game. Many of the songs featured on “Crowd Control” were conceived in a songwriting session at Interscope this summer where NFL players worked with producers and artists. They’re really trying to expand their craft. For them to put the time in, they’re not on vacation. I know these guys have strict schedules, OTAs and camp. People see like these big NFL players and they say ‘Do your one job, tackle somebody or run that route.’ But creativity is part of a healthy life. “These dudes can rap,” said Bas, a Grammy-nominated rapper who shared his musical expertise during the players recording sessions. ![]() The project was executive produced by Derrick Milano, a Grammy winner who has worked with superstars like Justin Bieber, Megan Thee Stallion and Nicki Minaj. The players recorded the rap tracks alongside hip-hop artists including Rob49, Jay Rock, That Mexican OT and Lebra Jolie at Interscope Records’ sprawling headquarters in Santa Monica, California.
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